Donate Life America Launches Campaign

 to Register “20 Million in 2012”

Donate Life America, the national organization promoting organ, eye and tissue donation, is launching a bold new initiative to register 20 million people in 2012 on their state donor registries.

“Donate Life celebrated 100 million registered donors in 2011, which means 42 percent of individuals age 18 and older are registered as organ, eye and tissue donors,” says David Fleming, President and CEO of Donate Life America. “With the majority of individuals in the United States wishing to be organ, eye and tissue donors, the biggest challenge to meeting our goal of 20 million will be getting people to take action and register today as an organ, eye and tissue donor at DonateLifeAmerica.org” 

The year-long “20 Million in 2012” campaign will work to register donors on their state registries and includes four events: the Donate Life Flash Mob on March 24th, Donate Life Blue and Green Virtual Fashion Show on April 20th, Donate Life Champions in Fall 2012 and Donate Life Linking Hands for Life all year long. “20 Million in 2012” was first introduced during Donate Life’s largest national program, the Donate Life float in the 2012 Tournament of Roses Parade®.

The campaign will also launch Donate Life America’s “I am HOPE” story project, featuring 365 incredibly powerful stories of people personally touched by organ, eye and tissue donation. Each Donate Life State Team will have one week of 2012 to promote stories of hope from their state and disseminate them through the Facebook pages and Web sites of Donate Life America and its partners.

Join the “20 Million in 2012” campaign and keep updated on the roll-out of all the 2012 events!